How much will pursuing the ‘wrong’ export markets cost your business this year, whether that’s new or existing markets? What if you could easily identify the best potential short- and medium-term export markets? At this event we will talk through a proven, data-based approach to defining and identifying potential export markets – which hundreds of Midlands businesses have already used to give them a shortlist of markets for focus (and further research).

The event is suitable for all sectors, SMEs and medium sized businesses. Best suited to Export Managers, Business Development Directors and Managing Directors – whoever is in charge of growing international sales for the business. Attendees will learn about a simple, proven framework for assessing potential markets using market data. They will gain insight into where to find sector- and market-specific data online that can be used to inform their market selection.

Agenda:

13:30 : Arrive, coffee, networking

14:00 : Presentation

15:00 : Questions / discussion

15:15 : Networking

Speaker:

Frances Long – Market Research Consultant. In the last 5 years Frances has worked with over 475 Midlands businesses (through her work with DIT) to identify their best potential export markets.

This event is part of the Coventry and Warwickshire Business Festival.