Email Marketing is still one of the most cost effective and powerful forms of digital marketing and often forms the basis of online marketing strategies, as it is inexpensive and effective.
However, it’s getting harder to capture the attention of subscribers and to engage them effectively without damaging your brand.
So, how do you stay ahead of the pack and improve your Email Marketing results? Our Email Marketing training course has been designed to help you make substantial improvements to your email marketing campaigns. You will learn all the crucial aspects of email marketing, from forming strategies, setting targets and objectives through to designing engaging content and improving deliverability.
This one-day in-depth course will give you a wealth of top tips and ideas that you can use immediately.
What will I learn?
- Growing a quality list
- Briefing on the latest privacy laws, guidelines and codes
- Improving email campaign results
- Improving your email templates to increase response
- How to write persuasively
- How to design a landing page that converts
- Improving email campaign results
- Assessing current email campaign effectiveness beyond open and click rates
- Continually improving your templates to increase response
- Tricks & Tips regarding Subject Lines, CTA’s and design that will allow increased conversions
This workshop is delivered by the Coventry and Warwickshire Chamber of Commerce.