This workshop will focus on how to create simple and effective content for your business marketing.

If you have questions about what to post on social media, how to find time to create the content, or when to send it out, then this workshop is for you.

Great content will help your business grow, through sending out the right messages to your target audience, helping you to become a trustworthy authority in your field and, ultimately, increase sales!

 

What you will learn on the day:

• Why businesses must embrace social media marketing
• Easy steps to building a long-term content marketing strategy
• Re-purposing your content to reach a wider audience
• Why storytelling is effective in growing your business
• Creating a lead magnet to grow your audience
• Types of content that works (and why it works)
• The pitfalls of generic content
• What tools are available to help create content
• Having an appropriate follow-up process in place

This workshop is for start-up businesses wanting to learn the steps to creating a simple yet effective content marketing strategy to grow their business.

 

This workshop is delivered by the Coventry and Warwickshire Chamber of Commerce. This project is part of the Coventry & Warwickshire Business Support Programme. It is part funded by the European Regional Development Fund, Warwickshire County Council and the District & Borough Councils. To be eligible your business must be based in Coventry or Warwickshire and have been trading for less than 12 months. If you have been trading for longer than this please call the office to discuss your options.