Webinar – Creating your marketing strategy part 1

  • Date: Wed 26/05/2021
    Time: 9:30am - 11:00am

  • This is a free event.

This workshop will allow you to develop an effective marketing approach for your business.

Starting with the market analysis we then identify your ideal customers to grow the business and look at how to design a marketing mix to support this growth.

We’ll also map the different stages of the customer journey to identify potential marketing opportunities.

The course will cover:

  • The Process – putting together a marketing strategy
  • Understanding what your marketing exchange is and how you add value to clients
  • Taking a research-based approach – so considering what and how?
  • Who are you reaching out to? Understanding them better through segmenting, targeting and positioning
  • Piggybacking as a route to market
  • Creating a marketing mix which stacks up with your clients’ needs


For more information please follow the event booking link.


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.

Disclaimer: All events are listed at the sole discretion of Venture House Business Centre, who reserves the right to reject or withdraw the listing of any event without explanation. This event listing does not serve as an endorsement of any kind by Venture House. Venture House does not accept liability for the cancellation of any event or for any consequences arising from your attendance at an event advertised on this Events Calendar. Before attending any event, if you have not heard from the organiser, Venture House recommends you contact the organiser at the contact details provided to confirm dates, locations, and other important information relating to the event.

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